![]() It later became known that Delta Airlines was a major investor in. Airways, and American Airlines were not involved and that Northwest Airlines and Alaska Airlines were in discussion with. The tickets were nonrefundable and non-transferable, and flyers had no control over the time of day they would be flying.Īlthough claimed to have the participation of several major airlines in its program, the company refused to identify them, honoring the airlines' desire to have consumers pay higher prices by ordering through other sources. Buyers were notified by e-mail, first to acknowledge their request and then to confirm whether the tickets had been issued. If tickets were available at the requested price, would issue them within an hour for domestic travel and within 24 hours for an international ticket. ![]() Participating airlines, which refused to identify at first, had supplied with a database of unpublished fares, which searched each time a ticket request was made. Travelers could book tickets through by listing their points of departure and arrival and their travel dates (but without specifying a time of day), and then naming the price they were willing to pay for the tickets. When opened its Web site in April 1998, it was limited to offering airline tickets. ![]() These were some of the questions that Jay Walker and his company, Walker Digital, believed they could answer when they established the pioneering name-your-price Internet business,. How many airline companies, for example, would really consent to providing tickets on a name-your-price basis to consumers? And if it worked for airline tickets, could the concept be successfully applied to other goods and services? From a business point-of-view, though, there were many questions. The concept was deceptively simple: Let the consumer decide how much he or she would be willing to pay for an item, then find a business willing to match it. From a consumer's point-of-view, it was a great concept, one that truly seemed to leverage the power of the Internet for the benefit of the consumer.
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